Daily Brief was all about innovation in March, featuring stories that explore how new companies and networks are using new technology, formats, activations and branding to stay on the front lines of entertainment marketing.
The new web series Limbo, a co-production between Argentine and Spanish companies, explores the format’s potential to capture viewers from both countries, and beyond.
Meanwhile, Nickelodeon continues to experiment with the uses of virtual reality by bringing it’s social VR experience ‘SlimeZone’ to IMAX theaters, and the e-sports industry is taking off with the recent launch Burbank’s new Overwatch League stadium in the former home of The Tonight Show.
WE tv also brought generated a ton of social buzz for Bridezillas with an Instagram-worthy pop-up museum in Times Square. Freeform also tapped into social media with a rebrand designed to tap into how young adults communicate in a digital world.
Check out the stories that stood out last month:
While SlimeZone has made its debut at special events and conferences, Nickelodeon’s partnership with IMAX marks the first time the social VR experience—developed in the network’s Entertainment Lab think tank that experiments with new technology—is available to consumers on a global scale.
With the launch of the new e-sports stadium in Burbank, Overwatch League team LA Valiant is working to build brand loyalty ahead of an expected market explosion.
The lighthearted pop-up museum in Times Square encouraged thousands of people to unleash their inner Bridezillas as part of a campaign to generate social buzz for the reality series reboot.
With a new logo and tagline that taps to into how young adults communicate in a digital world, the new branding is Freeform’s way of officially putting a stake in the ground as a network for 18-34-year-old “becomers.”
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