ESPN worked with 2C Creative to turn images of two of the NBA’s biggest stars — the Golden State Warriors’ Stephen Curry and the Los Angeles Lakers’ Lonzo Ball — into pieces of pop art for a series of game promos.

Each spot takes a quote from the teams’ respective leadership — the Warriors’ head coach Steve Kerr and the Lakers’ president of basketball operations Magic Johnson — about the two star point guards and morphs that quote into a social-media style meme. Instead of culling from clips, as sports promos typically do, the animated spots feature each team’s colors as well as fun illustrations and sound effects.

“In asking us to help realize their vision, ESPN removed many of the parameters we often have with on-air spots and told us to think differently and think big,” said Marni Wagner, 2C creative director, in a statement. “Yet, even with so much latitude to push the limits of what had been done traditionally, our collaborative brainstorming sessions with the network and our graphic designers were crucial in honing in on just the right feel.”


Client: ESPN

VP, Brand Strategy and Executive Creative Director: Jeff Gonyo

Senior Creative Director: Ryan Campbell

Senior Creative Director: Chris McClure

Senior Writer Producer: Geoff Bird

VP, Sports Management: Seth Ader

Senior Director, Marketing: Mike Kopech

Manager, Marketing: Pat Butkus

Agency: 2C

Chief Creative Officer: Chris Sloan

Creative Director: Marni Wagner

GM, Senior Director of Operations: Nikki Coloma

Lead Designer: Aaron Magee

Lead Editor: Jesus Martinez

Assistant Editor: Williams Naranjo

Executive Producer, Graphics: Bob Cobb

Audio Engineer: Cesar Haliwa


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